Solutions Advisor (Enterprise Pre-Sales)

Bria AI

Owned technical pre-sales for global brands including P&G, Publicis, and Getty Images, from discovery and solution architecture through executive presentations and POCs to production readiness. Partnered with Product and Engineering to turn customer requirements into roadmap priorities.

• Architected GPU-accelerated inference pipelines that improved latency and throughput by 65% for enterprise generative AI workflows.
• Established AI governance frameworks covering brand compliance, responsible AI controls, prompt management, and content moderation.
• Engineered Grafana benchmarking dashboards with real-time inference metrics, shortening technical validation to ~2 weeks.

Solutions Engineering Manager

Rockwell Automation

Directed 8 Solutions Engineers delivering discovery, POCs, and executive demos for strategic enterprise accounts, while serving as hands-on technical lead on the largest pursuits. Designed solution architectures linking plant-floor and enterprise data across brownfield and greenfield sites.

• Supported $16M in pipeline and 14 closed deals by personally owning POC design and delivery on the largest pursuits.
• Authored the SE playbook from scratch, standardizing discovery, demo, and technical validation across the team.
• Coached SEs on discovery, storytelling, and solution design to raise consistency across engagements.

Smart Experiences Technical Manager

Rockwell Automation

Headed a team of 3 engineers creating AR and real-time visualization experiences in Unity, Vuforia, and Emulate3D for executive customer engagements, partnering across Engineering, Product, and Sales.

• Integrated smart manufacturing demos with PLM, ERP, and MES systems to showcase end-to-end operational workflows.
• Translated emerging technology capabilities into business-aligned narratives that supported industrial transformation initiatives.

Principal AR CoE Field Engineer

PTC

Served as technical advisor to enterprise stakeholders evaluating cloud, IoT, AR, and connected-worker technologies, designing solution architectures that aligned PTC SaaS platforms with AWS and Azure environments.

• Delivered 30+ enterprise workshops, demos, and technical validations for global manufacturing customers.
• Converted technical evaluations into production deployments through needs analysis, solution design, and ROI cases.
• Applied machine learning models for predictive maintenance and anomaly detection in IoT environments.

IoT Senior Technical Sales Engineer

PTC

Ran executive demos, technical discovery, and POCs for C-suite and VP stakeholders on ThingWorx IoT, translating platform capabilities into business outcomes.

• Supported strategic opportunities through solution architecture, POCs, and customer workshops.
• Enabled internal teams and partners to scale technical selling across the region.

Technical Sales & Support Engineer

Axeda (acquired by PTC)

Presented product demonstrations and technical sessions at customer sites and industry events, converting complex customer requirements into practical platform solutions.

• Resolved high-priority escalations across firmware, BIOS, kernel, drivers, and application layers for connected-device customers.
• Developed internal tooling that improved issue resolution speed and support efficiency.

Founder & Developer, Maintain-it & ChefMeThat (AI-Powered iOS Apps)

Independent Work

Own the full product lifecycle for production iOS/iPadOS/macOS apps built on LLM APIs, from strategy and UX through backend, API orchestration, App Store release, and analytics.

• Launched AI-driven maintenance scheduling, reaching 1,200+ downloads and 25+ users.
• Implemented RevenueCat subscription billing, VIN scanning, and Carfax integrations.
• Created a generative AI storyboard and campaign app for the Bria FIBO Hackathon (2025).

Maintain--It

Home and vehicle maintenance tracker, founder and sole developer

I took it from idea to production: product strategy, UX, mobile and backend development, LLM API orchestration, monetization, App Store releases and customer acquisition.

• Share a whole home or vehicle with others. Owner and editor roles, task assignment, and a record of who completed each task and when.
• Due dates sync to Apple Calendar, Google Calendar and Outlook through a subscribed feed.
• AI maintenance guidance served through a Firebase Cloud Function so the model key never reaches the device.
• Subscriptions through RevenueCat, VIN scanning, Carfax integration, multi-property support and a gift-code channel for real estate agents.
• Versioned cloud backup, over-the-air updates, and analytics that track onboarding and retention.

• React Native
• Expo
• Firebase
• Cloud Functions
• RevenueCat
• LLM APIs

ChefMeThat

AI cooking and nutrition app

Turns what is in your kitchen and your dietary goals into recipes and nutrition guidance.

• React Native
• Firebase
• LLM integration

Bria FIBO Hackathon entry

Generative AI application

Built an application for storyboard and campaign creation to explore practical uses of generative AI in creative workflows.

Tovali, WOD-It, Shalom Hebrew, AppReady Studio

Family caregiving · CrossFit gym management · Hebrew learning · App Store asset tool

More iOS apps and web tools in development or early release. AppReady Studio builds App Store screenshots and listing assets in the browser.

• Influenced multimillion dollar enterprise pipeline across AI, SaaS, IoT, AR and digital transformation platforms.
• Delivered 30+ workshops, technical validations and POCs for global customers.
• Advised CTO, CIO, CMO and VP Engineering stakeholders on AI governance, enterprise architecture and transformation.
• Built repeatable discovery, demo and POC methods that scaled sales execution.

University of Cape Town

Marketing Management and Information Systems

Microsoft Certified Professional · Oracle Certified DBA · Languages: English, Hebrew